LinkedIn profiles are just as important as paper resumes for job recruiters, and there’s always something that can be improved. Have you checked yours lately? Here are some things to review.
Get your basics first
Every part filled out? Professional headshot? Customized your URL? Everything up to date? These basics should be taken care of first to establish a base level of professionalism.
Remember the goal
True improvement happens when you have a goal. What do you want your profile to do? Are you soliciting job offers, expanding your sales network, or interacting with the industry? Know what you want to guide your improvements.
Check your headline
The headline is the first thing anyone sees, but LinkedIn will change it when you change your company or your job title. If you haven’t thought of it in a while, change it to something compelling and mentions your industry.
Ditch useless skills and endorsements
Do you really need that endorsement about copiers because you’re the only one that fills the tray? More is not better. Keep the skills and endorsements that are important to you and attractive to the people you want to bring in. While you’re at it, reorder your skills so the important ones are at the top.
Update your groups
Joining a group does not mean that you’re active in it. Some recruiters will check if you’re active in the groups on your profile. Keep the ones you actually use and leave the rest.
Take a look at your profile to see what others see. Look for gaps and places where you might not be seen as the perfect candidate or networking connection. Focus your profile on exactly what you want, and the leads will soon start flowing in.