Your LinkedIn summary is the first thing any prospective recruiter will see on your profile. It must be polished like a gem to attract their attention. Here’s what you need to know to make your summary especially shiny:
Use all the space
Brevity is the soul of wit, but you only get 2000 characters to work with. That’s brief enough! Fill as much of that space as you can.
Know what bait to use
LinkedIn summaries fall into several categories:
Each of these is a type of bait to attract the attention of who you want to read your summary. Think about your industry and the type of jobs you want to attract and craft your summary accordingly.
Know your keywords
Beyond the tone of your summary, you’ll also need to pay attention to keywords. Keywords related to your industry help recruiters find you in search engines. Naturally weave your keywords into your summary, and don’t be afraid to use industry-specific language.
Use short paragraphs
It may offend your sense of clear writing, but long paragraphs are out. Break up anything that’s over four lines long into shorter paragraphs. Don’t be afraid to use bullet points either.
By putting all of the pieces in place, you can craft a dynamic, focused, and effective LinkedIn summary. Put a bit of time into finding the right words, and the right people will come to you.